It does what it says on the label.
My hair journey started by using Ion colour remover to lift the auburn/red colour I had on. I then bleached my hair using Manic Panic flash whitening, applied Wella T10 and my hair came out a brassy yellow golden blonde. I ordered Fanola No Yellow shampoo and mask and followed the instructions leaving the shampoo for 2-3 minutes, rinsed and followed with the mask for 5 minutes. It didn't change anything. So a few days later I applied it again, but to dry hair and left it for 35 minutes. I rinsed, applied the mask and left that for 20 minutes and the result was a more ashy toned golden blonde.
HOWEVER it was my fault for not lifting the red in my hair enough, which is why my hair turned brassy and yellow. My roots turned basically silver as it was virgin hair when bleached, which lifted sufficiently and the shampoo worked perfectly on this.
It smells pretty strong and stains your skin/scalp. I definitely recommend putting on gloves and a towel.
Overall one of the more effective purple shampoo I've purchased.
|Package Dimensions||22.91 x 10.9 x 5.41 cm; 789 Grams|
|Item Weight||789 g|
|Item Model Number||SG_B075SJKJNV_US|
|Is Discontinued By Manufacturer||No|
|Date First Available||16 June 2018|