Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress Audible Audiobook – Unabridged

Bob Moesta (Author), Greg Engle - contributor (Author), Lauren Anthony (Narrator),

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For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste.

Here’s the truth: Sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.

Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.

Now, in Demand-Side Sales 101, you’ll learn to really see what your customers see, hear what they hear, and understand what they mean. You’ll not only be a more effective and innovative salesperson - you’ll want to help people make progress.

Listening Length

4 hours and 34 minutes
Author

Bob Moesta, see all
Narrator

Lauren Anthony
Audible release date

30 October 2020
Language

English
Publisher

Lioncrest Publishing - Bob Moesta
ASIN

B08M6FHLLJ
Version

Unabridged
Program Type

Audiobook
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Product details

Listening Length	4 hours and 34 minutes
Author	Bob Moesta, Greg Engle - contributor
Narrator	Lauren Anthony
Audible.com.au Release Date	30 October 2020
Publisher	Lioncrest Publishing - Bob Moesta
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B08M6FHLLJ
Best Sellers Rank	50,558 in Audible Books & Originals (See Top 100 in Audible Books & Originals) 188 in Business Sales 397 in Sales & Selling (Books) 68,690 in Textbooks & Study Guides

Customer reviews

5 star		75%
4 star		18%
3 star		5%
2 star		2%
1 star 0% (0%)		0%

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Top review from Australia

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James Baker

Must have in your sales library

Reviewed in Australia on 31 October 2020

Verified Purchase

Great perspective on the sales process framed from the perspective of your customer. Rather than trying to sell to customers, Bob and Greg teach that we should be helping them make progress.

Helpful

Top reviews from other countries

Dante

Excellent insights on how to successfully sell

Reviewed in the United Kingdom on 27 September 2020

Verified Purchase

This book is a paradigm shift for me on effective selling. By moving the emphasis away from shifting products and services (supply side or push) toward helping the customer by understanding their specific underlying needs and guiding them to make the necessary trade offs (demand side or pull) you design a process that adds value and addresses the risk off buyer's remorse later on.

It takes you through the customer decision process toward meeting their underlying and sometimes unarticulated needs. Very useful framework on selling in a way that shows genuine concern for helping the customer effectively and one I will reread again to internalise and apply. A useful book for all seasoned and aspiring sales and business professionals.

Warren Gallagher

First book I’ve read on sales that made sense to me.

Reviewed in Canada on 23 September 2020

Verified Purchase

I’ve been following Bob Moesta’s work on Jobs To Be Done theory for a while and I love it’s straight forward application to selling. The book is very approachable and easy to understand while offering some fascinating insights. Bob doesn’t pretend that putting this into practice is easy, but it is now at least possible.

One person found this helpful

Marcelo Orellana

A great framework that you could apply right now

Reviewed in Canada on 15 October 2021

Verified Purchase

Thanks Bob for bringing a clear and practical guideline that will help everyone to truly understand their customers/prospects pain points. It’s not about features but about helping people in making progress!

kumar utsav

It's not about Sales, it's about how people perceive products

Reviewed in India on 24 September 2020

Verified Purchase

What a terrific book, must read for anyone who want to improve their understanding of how people perceive products and go through a buying decision. Book has learning for everyone who builds products, UX, sales etc. Bob Moesta has distilled his years of experience into this nugget of wisdom, kudos.

Roberto

A primer on sales

Reviewed in Spain on 11 October 2020

Verified Purchase

Insightful, actionable, inspiring and game changing. This book will help you reframe the way you see sales and much more.

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Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress Audible Audiobook – Unabridged

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