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I bought this for my daughter to try to stave off sunburns and it does work well. My only complaint is that we are about 1/2 way through the summer and the silk screening is already peeling off. As far as the sun factor protection it's totally fine, and being that she's 4, she doesn't really care about the design. When she's 10, this might cause a problem if she picked out a certain design and it's already falling off.
This was great for my toddler at the beach. Little worry about sunburn, and she is thin so she tends to get cold really quickly. She played for hours in the sand and was happy as a clam. I bought the pink to coordinate with a pink and blue striped tankini she has and she was too cute!
I bought two of these swim shirts for my granddaughters. They haven't worn them yet but I can tell the size is perfect and the product is very well made. I saw these in a kids boutique for more than double the cost. Great product.