This towel is SO soft that when it arrived, all of the adults (myself, my daughter:the mummy of my 9th grandchild, her partner:the daddy and my friend) were touching it to our faces and saying "OOOOH. I WANT one for myself". Bubby is going to LOVE this towel and the cute little ears will look adorable on him. I am SO pleased with the towel that the next and ALL future grandchildren ill be receiving one as a birth gift!!!! The after purchase support is also amazing!!!! Thank you Ronna from San Francisco Baby. You are a legend.