Been experimenting with bra brands for decades and never found one that ticks all the boxes. This bra was cheap and works so well. I am a 14D and run races. Its fully adjustable velcro shoulder straps are easy and don't rub. No underwire, so no chafing under boobs (this was a massive problem for me). Fabric is not too elasticated, so stays and supports. High neck scoop means boob cleavage isn't hanging out and shaking around. The only I find tricky is doing the back up first thing in the morning when I don't have the strength in my hands. Have overcome this by stepping into bra like pants and pulling up over hips up into position (I can get away with this, as I have no hips). I have re-purchased twice, collecting colours. I have found my bra brand finally. Going to stock up and get on with my active life now YAY!