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Not quite as expected, I was sent the blue rather than the stated colour, I saw it elsewhere before it arrived (and cheaper too) but never mind. It's a rather flimsy construction too so doubt its longevity.
I didn't read the description all the way - so that is my fault. It very likely says this is plastic. The body of it. For some reason I thought it would be metal on the outside - therefore durable to my dropping it all the time on my wood and tile floors. However, it's plastic. So, it is cute. It matches all my pink sewing room things (I didn't want it to say Singer either, but I compromised on that). And it does have a cloth feeling tape measure inside... and it retracts (push button on the back side of the plastic container). For someone who is NOT clumsy this would be perfectly durable. So my rating isn't to take it down as much as it is for anyone like me who get's excited and doesn't read and thinks it is not plastic. Not because it doesn't work as a tape measure :)
I've had better retractable measuring tapes before, I hardly use this after I purchased this a year ago. the retractable button semi works. What I mean is that you have to continue pushing the button at different points to get it to retract. it's quite annoying.
I should have read the description closer. The pictures make this look like the case is metal. A metal case works have made it worth the money, but it's all cheap plastic. I can tell the rewinding button isn't going to last long. I'm disappointed that Singer would put their name on something so cheaply made.