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The fabric is fairly soft and very comfortable. Not rough like Gildan. The sizing seems to be accurate except the shoulders fit a little smaller. It's definitely a relaxed fit shirt not fitted. It's not as boxy as I thought it would be according to other reviews.
Soft organic cotton. Lovely color -- it is a true rose). Runs a bit large. I prefer fitted clothing, so for me its not perfect, but that's a matter of preference. If you like a loose fit, it would be a 5 star all the way.