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I was hoping for a more royal or true purple, but it is a medium bright purple. It's not a bad color, but isn't the true purple shown. The quality otherwise is wonderful. The edge binding being fabric covered makes the neck and sleeve edges a little bit stiff.
Had to return and order the next size up as this ran smaller than expected. Also, the material is thinner that the older styles of Columbia fleece. With that being said it's a decent layer on chilly days and the color looks good.
I just got mine today. I really love it and love columbia fleece jackets. This style is nice because it is lightweight and has a more feminine shape. Mine is kind of long on me. I am only 5'1 and ordered a small and it's kind of long but that's ok because it will keep me more warm.