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Very nice smell. They don’t smell artificially. Those buyers who complain that the smell is not very strong, most likely prefer very intense smell. But if you like natural and “soft” smell (like you really baked cookies rather than the smell of air freshener), then you will love them. One more thing, which is important, the smell is long-lasting. One of the best brands on Amazon. I’ve tried a lot of brands before and I am continue trying new ones, but for now these are the best.
I liked a couple fragrances. The blueberry/lemon was a bit too sweet smelling for my taste. That fragrance lasted the best lol. Others didn't last as long as I had hoped. I liked the smell of the others tho!